Let’s talk about that time in 2018 when, four months into the year, I returned from a yearlong social media sabbatical and over the next eight months spoke on a panel at High Point Market, appeared on four interior design podcasts, launched a virtual conference, secured sponsored collaborations with six brands, and put into motion launching a brand new podcast with sponsorship.
I share this with you as a sort of humble brag because, while I am immensely proud of those accomplishments, what I am most proud of is the circumstances under which I hit those milestones — I did all of the above with less than 1,000 followers/subscribers across any of my social channels. While we often hear about the pressure to have high numbers as social proof, there is something to be said for the micro-micro-influencer who, as the saying goes, is small but mighty!
